The SAGE Handbook of Political Communication by Holli A Semetko & Margaret Scammell

Author:Holli A Semetko & Margaret Scammell [Semetko, Holli A & Scammell, Margaret]
Language: eng
Format: epub
Tags: Political Science, Reference, Political Process, General, Language Arts & Disciplines, Communication Studies, International Relations
ISBN: 9781446265987
Google: OhpnDgNKQTEC
Goodreads: 16607605
Publisher: SAGE
Published: 2012-04-03T13:38:33+00:00

FURTHER INSIGHTS FROM ETHNOGRAPHY

Just as political communication scholars once relied on ethnographies of media production for insights into how political news was shaped by institutional structures, attention to contemporary ethnographies of media can help the study of political communication by: (1) deepening and widening researchers’ understanding of context as it bears on a research problem; (2) bringing into political communication the micropolitical details of everyday engagements with media production and consumption; (3) extending the media research agenda from its traditional North Atlantic heartland to remote parts of the world and (4) deepening and broadening the ways theories of political communication engage with media and globalization.

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